The House of Abhinandan Lodha (HoABL) is a Mumbai?based real estate firm, founded in 2020 by Abhinandan Lodha, focusing on branded plotted land developments across India. Operating as part of Abhinandan Ventures, HoABL offers a seamless, tech-driven experience—from virtual booking to digital ownership—establishing itself as India’s leading “New Generation Land™” developer. HoABL has also expanded into vertical developments in Mumbai, unveiling three major projects in Marine Lines, Chowpatty, and Naigaon with a combined 3.1 million sq ft development potential and expected revenue of ?3,500 crore from FY25 onwards. According to media, celebrities like Amitabh Bachchan and Kriti Sanon have acquired plots in HOABL projects, which are frequently sold out within weeks of launch.